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Price cards
Card sharp
Streamlining outdated pricing practices
The challenge
Producing price cards manually used to take ages and gobbled up resources – no good for a fast-moving retail environment these days. So we were asked to streamline the process, removing not just cost but also the client’s need to get involved.
What we did
With internal and client teams working closely together, we created an export routine for all pricing data needed to populate the cards – secure enough to meet confidentiality needs, and tested to ensure sign off from the Board.
Next, we built a tool that combines data flags and logic to automatically produce artwork and high volumes of the price cards. We even built a data management interface for data analytics and the creation of artwork on the fly.
Today, we operate twice-weekly production runs, supplying up to 400 lines of price cards to 450+ stores, with the entire process automated – from data download to digital production press.
The big benefits
We slashed production time by 70% and costs by 20%, with zero failure and non-conformance on production and delivery – even when last-minute price changes are needed.
It’s quick and easy to accurately display the cards, which come pre-sorted into packs, and top-ups can be ordered for the very next day.
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