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Getting the orders right
The challenge
A major global restaurant chain was relying on store profiles supplied by store managers to order their point of sale for promotions.
The trouble was, these profiles weren't a priority for busy managers so they were often incorrect. This meant the point of sale items received by the stores were also often incorrect. And that meant added costs in the form of extra orders and couriers.
What we did
Well, first our auditing team was trained on every aspect of the client's point of sale requirements. They then profiled over 1,200 sites across 6 weeks. The resulting data (there was a lot of it!) was added to our database system and online tools, along with photos of each site.
All of this meant we could create a store profile form for each restaurant. This had more detail in it than ever so we could be much more accurate in our packing and distribution.
The big benefits
Basically, we've made life much easier for managers because each store gets exactly the items they need for each promotion.
We've cut costs too. Print runs have reduced by up to 10%, by getting things right first time supplementary call offs have reduced dramatically, and we're reduced carrier activity.
And the really big news? Return on investment was achieved within 4 months of using the new data.
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