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Store profiling
Number crunching
Chewing on the challenge of deficient data
The challenge
Most people hate inheriting poor data. At Linney Connect, we relish the challenge… and one client’s data from an incumbent was certainly that – regularly leading to call-off rates of 10-15% for additional POS.
What we did
We built a compelling case for a full, managed audit of their 1,200 stores – eagerly accepted on the promise of payback on investment in 10 months – and a hand-picked and trained merchandising team completed it in just three weeks.
With all data entered twice on the database for accuracy, we pitted it against old information on a small trial campaign before launching in full. We also tightened the rules on ordering extra POS so the right materials reached stores, communicating the changes and the live date for the new process.
The big benefits
Payback was even quicker than expected – just three to four months – with calls for additional call-off POS down by over 80%. What’s more, the new system saves the client £250,000 a year.
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